Donald Trump’s media empire is making a bold move into finance with the launch of Truth Fi, a new financial services and fintech brand. The board of Trump Media & Technology Group (TMTG) has approved a $250 million investment through Charles Schwab, signaling a serious expansion into the world of digital assets.
Where’s the Money Going?
TMTG plans to allocate these funds into:
- Exchange-Traded Funds (ETFs)
- Separately Managed Accounts (SMAs)
- Bitcoin & Other Cryptocurrencies
Market Impact
The announcement sent TMTG shares soaring 11%, as investors reacted to Trump’s continued embrace of crypto. With the former president promising to make the U.S. the “crypto capital of the planet”, this move could be a game-changer—or just another headline grab.
What’s Next?
Truth Fi products are set to roll out in 2025, pending regulatory approvals. Whether this is a smart financial play or just hype, one thing is clear: Trump is betting big on crypto.
Is Truth Fi the future of Trump’s empire or just another speculative move?
